Hugo Boss x S&C.
Fashion Brand Launch
Hug Boss
6 months
2025
Created Hugo Nights in association with S&C: A series of events merging fashion and music, featuring top tier artists and immersive content activations for an elevated influence experience. Leveraged Metr1c’s cultural consultancy to align Hugo’s aesthetic with UK music scenes and tier 1 influencer talent
Created Hugo Nights in association with S&C: A series of events merging fashion and music, featuring top tier artists and immersive content activations for an elevated influence experience.
Leveraged Metr1c’s cultural consultancy to align Hugo’s aesthetic with UK music scenes and tier 1 influencer talent
Created Hugo Nights in association with Strawberrries & Cream
A series of events merging fashion and music, featuring top tier artists and immersive content activations for an elevated influence experience.
We leveraged Metr1c’s cultural consultancy to align Hugo’s aesthetic with UK music scenes and tier 1 influencer talent
39.6M+ social impressions (UGC + influencer content). 37% increase in Hugo’s UK social engagement post-event. 500+ VIP attendees (influencers, press, tastemakers).
"Working with Chris Jammer and Metr1c has been an outstanding experience. Over the course of several projects during the repositioning of the HUGO brand in London, which eventually helped shape our global strategy moving forward. His deep understanding of both the music and brand-building landscapes helped us develop partnerships that not only resonated with our target audience but also reinforced the bold, innovative direction we were taking with HUGO."
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
