Adidas and Pro Direct x Notting Hill Carnival.
Partnership
Adidas
3 months
2025
We redesigned the digital experience around clarity and ease.
The refreshed interface uses thoughtful spacing, subtle motion, and a calming palette to reflect the restful focus of the brand. We also refined typography and iconography to feel lighter, more intentional, and cohesive.
The Oura team saw increased engagement and improved onboarding clarity post-launch.
The result is a website that feels as thoughtful and well-being-focused as the product itself—calm, functional, and distinct.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
