Favela x Ibiza Global Radio Festival.
Partnership
Favela
2 months
2025
Favela, a London-born, Brazil inspired beer brand, wanted to establish credibility in Ibiza against entrenched competitors.
Curated Favela’s debut Ibiza takeover at Ibiza Global Radio Festival, as one of the primary partners
Use Metr1c’s experience on the island to create a House Music Strategy to drive awareness for Favela in a holiday destination and association with a shared passion to instill a positive resonance with domestic consumers.
Favela is now the sponsor for Dundee with a 3 year contract
30+ Listings on the island including Ibiza Rocks hotel and O-Beach Club
Featured in Mixmag & DJ Mag as "Ibiza’s 2024 breakout party."
Multi-year deal agreed removing the market leader Heineken who had been a long term partner of the festival.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
