Favela x Ibiza Global Radio Festival.
Partnership
Favela
2 months
2025
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Challenge
(01)
Favela, a London-born, Brazil inspired beer brand, wanted to establish credibility in Ibiza against entrenched competitors.
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Solution
(01)
Curated Favela’s debut Ibiza takeover at Ibiza Global Radio Festival, as one of the primary partners
Use Metr1c’s experience on the island to create a House Music Strategy to drive awareness for Favela in a holiday destination and association with a shared passion to instill a positive resonance with domestic consumers.
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Conclusion
(01)
Favela is now the sponsor for Dundee with a 3 year contract
30+ Listings on the island including Ibiza Rocks hotel and O-Beach Club
Featured in Mixmag & DJ Mag as "Ibiza’s 2024 breakout party."
Multi-year deal agreed removing the market leader Heineken who had been a long term partner of the festival.
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